Change the Label

We are exploring a theory that "labels are the real culprits".

Eg. Innovation Lab immediately conjures up the image of 'serious' men in white coats purposefully going about 'business'. Therefore 'play', 'failure', etc. are farthest from our imagination—words that are essential for a culture of innovation. This is happening in the limbic brain which is incapable of understanding language and logic.

We need a new vocabulary for #innovation, since a label can have a life and an influence of its own.