Brilliant piece, Jasper! This is particularly valuable— knowledge often stands in the way of our understanding.

"The difficulty in most industries is that you’re not the only one that’s caught in your biased views: so are your company leaders, your colleagues, and your “outside” consultants that have been working with you for years on end. They will applaud your ideas, methods, and results, because they have become accustomed to those exact same standards and understand exactly what you are telling them. It feels safe, sensible, and secure. And it feels like innovation."

Feels like innovation!

Please correct this — ("How to avoid the problem-solution loop" comes twice in the piece.)